NAICS Code for Market Research
The primary NAICS code for Market Research is 541910 — Marketing Research and Public Opinion Polling. Businesses classified under NAICS 541910 (Marketing Research and Public Opinion Polling) are involved in: systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Typical activities include: Systematically gathering, Recording, Tabulating, Presenting marketing and public opinion data. Related codes include 541613 (Marketing Consulting Services), 541713 (Research and Development in Nanotechnology), 541714 (Research and Development in Biotechnology (except Nanobiotechnology)).
Primary NAICS Code
541910Marketing Research and Public Opinion PollingAbout Market Research
Businesses classified under NAICS 541910 (Marketing Research and Public Opinion Polling) are involved in: systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Typical Business Activities
What's Included
- +Systematically gathering
- +Recording
- +Tabulating
- +Presenting marketing and public opinion data
How to Determine Your NAICS Code
While 541910 (Marketing Research and Public Opinion Polling) is the most common classification for market research, your specific code depends on your primary revenue-generating activity. Review the included and excluded activities above to confirm this code fits your business. If your operations span multiple categories, use the code that best represents your largest source of revenue. You can also use the search tool below to describe your specific business activities and find the most accurate match.
Related NAICS Codes
Businesses in market research may also fall under these codes:
Example Companies
Gartner
Gartner provides actionable insights, guidance, and tools that enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.
Stamford, Connecticut, United States
Gallup
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D. C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide.
Washington, District Of Columbia, United States
Nielsen
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
New York, New York, United States
Forrester Research
Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations.
Cambridge, Massachusetts, United States
B.I SCIENCE
Our combined professional experience of over 50 years in digital marketing, product strategy, technology and AI puts us at the edge of digital intelligence.
Jaffa, Tel Aviv District, Israel
Describe Your Business
Need a more specific NAICS code? Search by your business activity or company name: