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Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D. C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide.
About Gallup
Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. It was founded by George Gallup in 1935 and is known for conducting global public opinion polls. In the 1980s, Gallup shifted its focus to providing analytics and management consulting services to organizations worldwide. In addition to its analytics, management consulting, and Gallup Poll, the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Primary NAICS Classification
541910Marketing Research and Public Opinion PollingAlso Classified Under
Revenue Breakdown by NAICS
Estimated revenue distribution across industry classifications:
Core Offerings
- •Custom Survey Research Services
- •Talent Identification and Hiring Consulting
- •Strengths Assessment and Coaching Services
- •Strategic Communications Consulting
- •Organizational Culture Assessment Services
- •Analytics and Advisory Services
- •Employee Engagement Solutions
- •Business and Management Book Publishing
- •AI Adoption Consulting
- •Public Opinion Research and Analysis
- •Educational Consulting Services
- •Global Research Services
- •Customer-Centricity Strategy Consulting
Industry Classification
Technologies
Code Crosswalks
| System | Code | Title |
|---|---|---|
| SIC | 8732 | Commercial Economic, Sociological, and Educational Research (market research and opinion research) |
| NACE | 73.2 | Market research and public opinion polling |
| ISIC | 7320 | Market research and public opinion polling |
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