trueNAICSNielsen NAICS Code
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About Nielsen
Nielsen, legally known as The Nielsen Company LLC., based in New York City, is a global leader in audience measurement, data, and analytics. The company specializes in cross-media measurement, digital measurement, streaming measurement, TV measurement, and audio measurement. Nielsen provides services in audience segmentation, competitive intelligence, scenario planning, and marketing optimization. The company operates in over 55 markets worldwide, offering insights into consumer behavior and media consumption trends. Nielsen's solutions are designed to help clients make informed decisions and drive business growth through accurate audience insights and data-driven analytics.
Primary NAICS Classification
541910Marketing Research and Public Opinion PollingAlso Classified Under
Core Offerings
- •Big Data Analytics Services
- •Media Research Services
- •Media Industry Data Analytics
- •Marketing Optimization Consulting
- •Consumer Behavior Analytics Services
- •Global Data Collection and Analysis
- •Content Metadata Services
- •AI-Driven Analytics Solutions
- •Magazine Publishing Services
- •Panel-Based Survey Services
- •Audience Measurement Services
- •Media Planning Consulting
Industry Classification
Technologies
Code Crosswalks
| System | Code | Title |
|---|---|---|
| SIC | 8732 | Commercial Economic, Sociological, and Educational Research (market research and opinion research) |
| NACE | 73.2 | Market research and public opinion polling |
| ISIC | 7320 | Market research and public opinion polling |
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