trueNAICSNielsen NAICS Code
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
About Nielsen
Nielsen, legally known as The Nielsen Company LLC., based in New York City, is a global leader in audience measurement, data, and analytics. The company specializes in cross-media measurement, digital measurement, streaming measurement, TV measurement, and audio measurement. Nielsen provides services in audience segmentation, competitive intelligence, scenario planning, and marketing optimization. The company operates in over 55 markets worldwide, offering insights into consumer behavior and media consumption trends. Nielsen's solutions are designed to help clients make informed decisions and drive business growth through accurate audience insights and data-driven analytics.
Primary NAICS Classification
541910Marketing Research and Public Opinion PollingAlso Classified Under
Core Offerings
- •Big Data Analytics Services
- •Data Marketplace Services
- •Media Research Services
- •Sports and Games Insights Services
- •Magazine Publishing Services
- •Media Planning Solutions
- •Panel Data Analytics Services
- •Marketing Optimization Solutions
- •Content Metadata Solutions
- •Audience Measurement Services
- •Identity Data Solutions
Technologies
Code Crosswalks
| System | Code | Title |
|---|---|---|
| SIC | 8732 | Commercial Economic, Sociological, and Educational Research (market research and opinion research) |
| SIC | 8742 | Management Consulting Services (marketing consulting) |
| NACE | 73.20 | Market research and public opinion polling |
| NACE | 70.22 | Business and other management consultancy activities |
| ISIC | 7320 | Market research and public opinion polling |
| ISIC | 7020 | Management consultancy activities |
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