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Forrester Research NAICS Code

Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations.

High ConfidenceCambridge, Massachusetts, United Statesforrester.com

About Forrester Research

Forrester, legally known as Forrester Research Inc., based in Cambridge, Massachusetts, is a leading global market research company. The company provides strategic guidance and consulting services to help organizations enhance customer experiences, drive revenue growth, and adopt emerging technologies. Forrester's offerings include research, consulting, and live events, leveraging insights from over 500,000 respondents to deliver actionable data and expert support. The company serves various sectors, including technology, security, data, AI, customer experience, digital business, and marketing, offering solutions such as budget planning guides, strategic models, and certification programs. Forrester's Total Economic Impact (TEI) methodology evaluates the financial impact of technology investments, ensuring clients make informed business decisions.

Primary NAICS Classification

541910Marketing Research and Public Opinion Polling

Also Classified Under

Revenue Breakdown by NAICS

Estimated revenue distribution across industry classifications:

Core Offerings

  • Strategy Alignment Consulting
  • Strategic Consulting Services
  • Business Intelligence Tool Development
  • Real-Time Data Feedback Services
  • Budget Planning Guide Services
  • Cost Optimization Consulting
  • Research Data Analysis and Reporting
  • Annual Market Prediction Services
  • Market Research Services
  • Consumer and Business Survey Research
  • Technology Selection Consulting
  • Proprietary AI Tool Development
  • Business Event Hosting and Delivery
  • Live Event Services
  • Industry-Specific Research Services

Industry Classification

Sector:Services
Industry:Advertising & Marketing
Subsector:Media
Customer ExperienceTechnologySecurityMarketing

Technologies

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Code Crosswalks

SystemCodeTitle
SIC8732Commercial Economic, Sociological, and Educational Research (market research and opinion research)
NACE73.2Market research and public opinion polling
ISIC7320Market research and public opinion polling

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