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Founded over 100 years ago, McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful brand communications globally.
About McCann
McCann, formerly known as McCann Erickson, is an American global advertising agency network with offices in 120 countries. It is a part of the McCann Worldgroup, which includes MRM//McCann for direct digital marketing, Momentum Worldwide for experiential marketing, McCann Health for healthcare marketing, and Weber Shandwick for public-relations and strategic-communications. The Interpublic Group of Companies (IPG) is a large holding company in the advertising industry, consisting of McCann World Group, MullenLowe, and FCB.
Primary NAICS Classification
541810Advertising AgenciesCore Offerings
- •Creative Content Development
- •Storytelling and Narrative Creation
- •Advanced Technology Integration Services
- •Industry-Specific Creative Services
- •Machine Learning Marketing Solutions
- •Global Campaign Management
- •Strategic Marketing Services
- •Strategic Partnership Creative Solutions
- •Creative Strategy Consulting
- •Brand Building and Identity Development
- •Human Truth Research and Analysis
- •AI-Driven Creative Solutions
- •Awards-Driven Creative Production
Industry Classification
Technologies
Code Crosswalks
| System | Code | Title |
|---|---|---|
| SIC | 7311 | Advertising Agencies |
| NACE | 73.11 | Advertising agencies |
| NACE | 73.12 | Media representation |
| ISIC | 7310 | Advertising |
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